Staging Psychology- Study of the soul or study of the mind. Emotion,Perception, Attention, Motivation etc.
Home staging is the process of preparing a home so that it appeals to the majority of potentials buyers.
Resale homes are competing not only against each other but with Professionally Decorated New Model Homes and Suites. According to the 2008 National Association of REALTORS® Profile of Home Buyers and Sellers, 87% of home buyer’s start their search for homes on the internet as an information source. The pictures they see there are first and sometimes the only chance to make that good impression.
Unappealing photos put homes at a serious competitive disadvantage and lead to the elimination of these properties from buyer’s viewing lists.
A potential buyer will compare your home to everything else they see in the market place. A staged home that is well cared for will leave a lasting impression.
Some people will make decisions based on the emotions and senses that they feel when entering a space. Their first impressions will be very important especially because this decision will dictate the rest of the tour. A bad first impression may lead buyers to focus on any negative features the home may have and overseeing all the good ones. Buying a home is the biggest investment that most people will make in a lifetime, a positive viewing is one that lets buyers envision their families living in your space.
By Rose Arangio
Thursday, April 28, 2011
Tuesday, April 26, 2011
Stage-enomics........Space sells, not clutter!
Staged Home’s Economic Studies by Rose Arangio
If you are paying attention to the economic indicators then you know that home sales have decreased. GTA Realtors reported that sales for April 2011 have slightly decreased then the same time last year.
Especially when the economy is rising you still have to compete. There will be fewer homes on the market as well as fewer potential buyers. Your home must be showcased to stand out from the rest. Statistics have shown that professionally staged homes sell faster and for more money.
A recent study has shown that 63% of buyers prefer to pay more for a house that is move in ready. Statistics show that the average difference in selling price over list price for a staged home is 6.3% vs. 1.6 for unstaged homes.
GTA REALTORS® RELEASE MID‐MONTH RESALE HOUSING FIGURES
TORONTO, APRIL 18, 2011 ‐‐ Greater Toronto REALTORS® reported 4,444 sales during the first two
weeks of April 2011 – a three per cent decrease compared to the first two weeks of April 2010. The
number of new listings was down by 21 per cent compared to the same period last year.
“Sales activity was quite strong during the first two weeks of April. If this level of activity is sustained for
the remainder of the month, we could see April transactions close to last year’s record result. Positive
economic news has kept households confident in their ability to purchase and pay for a home over the
long term,” said TREB President Bill Johnston.
The average selling price for firm deals reported through the first two weeks of April was $483,165,
representing a 12 per cent increase over the average price of $430,271 reported during the same period
last year.
“The number of homes listed for sale so far in 2011 has been below expectations. Market conditions
have tightened, resulting in increased competition between home buyers and accelerating rates of
average price growth,” said Jason Mercer, TREB’s Senior Manager of Market Analysis.
“The strong rate of price growth reported for the first two weeks of April should entice more households
to list their homes for sale. This would result in more balanced market conditions and more moderate
rates of price growth,” continued Mercer.
Spring is the best time to sell so get your house in the right shape. Show off your space not your stuff, that's what potential buyers are interested in.
Here are some before and after pictures of homes that I have staged for sale. These homes were sold within the first 2 hours of listing, for full price.
By Rose Arangio
If you are paying attention to the economic indicators then you know that home sales have decreased. GTA Realtors reported that sales for April 2011 have slightly decreased then the same time last year.
Especially when the economy is rising you still have to compete. There will be fewer homes on the market as well as fewer potential buyers. Your home must be showcased to stand out from the rest. Statistics have shown that professionally staged homes sell faster and for more money.
A recent study has shown that 63% of buyers prefer to pay more for a house that is move in ready. Statistics show that the average difference in selling price over list price for a staged home is 6.3% vs. 1.6 for unstaged homes.
GTA REALTORS® RELEASE MID‐MONTH RESALE HOUSING FIGURES
TORONTO, APRIL 18, 2011 ‐‐ Greater Toronto REALTORS® reported 4,444 sales during the first two
weeks of April 2011 – a three per cent decrease compared to the first two weeks of April 2010. The
number of new listings was down by 21 per cent compared to the same period last year.
“Sales activity was quite strong during the first two weeks of April. If this level of activity is sustained for
the remainder of the month, we could see April transactions close to last year’s record result. Positive
economic news has kept households confident in their ability to purchase and pay for a home over the
long term,” said TREB President Bill Johnston.
The average selling price for firm deals reported through the first two weeks of April was $483,165,
representing a 12 per cent increase over the average price of $430,271 reported during the same period
last year.
“The number of homes listed for sale so far in 2011 has been below expectations. Market conditions
have tightened, resulting in increased competition between home buyers and accelerating rates of
average price growth,” said Jason Mercer, TREB’s Senior Manager of Market Analysis.
“The strong rate of price growth reported for the first two weeks of April should entice more households
to list their homes for sale. This would result in more balanced market conditions and more moderate
rates of price growth,” continued Mercer.
Spring is the best time to sell so get your house in the right shape. Show off your space not your stuff, that's what potential buyers are interested in.
Here are some before and after pictures of homes that I have staged for sale. These homes were sold within the first 2 hours of listing, for full price.
By Rose Arangio
Friday, April 8, 2011
Friday, April 1, 2011
The power of colour, how does it affect you?
Did you ever wonder if colour can affect your mood? Well the answer is yes, that is why there are so many colours in paint decks. There is something to suit everyone in every culture. We choose the colours that we love when it comes to painting our homes, picking our clothes, buying cars,in foods we eat etc. Many businesses such as restaurants, special institutions, business corporations, grocery stores, schools etc all choose colours that will evoke certain emotions from people. You'll never see red in a penitentiary
A few meanings of some hues are listed below,
Red: All things intense and passionate, excitement, energy, strength, speed, heat, love, appetite stimulation
Orange: Energy, balance,warmth, vibrant, enthusiasm, attention demanding
Yellow: joy, happiness, hope, jealousy optimism, sunshine, philosophy, summer
Blue: peace, calm, tranquility, harmony, confidence, unity, sky, appetite suppressant,
Green: nature, environment, health, spring, good luck, fertility, renewal, envy
Purple: royalty, spirituality, enlightenment, nobility, wisdom, mysterious
Gray: security, old age, reliability, intelligence, solid, maturity, solid
Brown: earth, home, outdoors, comfort, simplicity, reliable, endurance
Black: power, sophistication, formality, elegance, wealth, mystery, fear, unhappiness
Can you imagine a world without colour, how boring! so take notice of colour and how it affects you when you walk into a room full of colour or look at a buffet table full of food or when you go shopping for new clothes and when you choose new paint colours for your home.
Infuse your appetites and spaces with the hues that serve your needs, show your personality and bring you joy!
Rose Arangio ..... Appetites and Spaces
A few meanings of some hues are listed below,
Red: All things intense and passionate, excitement, energy, strength, speed, heat, love, appetite stimulation
Orange: Energy, balance,warmth, vibrant, enthusiasm, attention demanding
Yellow: joy, happiness, hope, jealousy optimism, sunshine, philosophy, summer
Blue: peace, calm, tranquility, harmony, confidence, unity, sky, appetite suppressant,
Green: nature, environment, health, spring, good luck, fertility, renewal, envy
Purple: royalty, spirituality, enlightenment, nobility, wisdom, mysterious
Gray: security, old age, reliability, intelligence, solid, maturity, solid
Brown: earth, home, outdoors, comfort, simplicity, reliable, endurance
Black: power, sophistication, formality, elegance, wealth, mystery, fear, unhappiness
Can you imagine a world without colour, how boring! so take notice of colour and how it affects you when you walk into a room full of colour or look at a buffet table full of food or when you go shopping for new clothes and when you choose new paint colours for your home.
Infuse your appetites and spaces with the hues that serve your needs, show your personality and bring you joy!
Rose Arangio ..... Appetites and Spaces
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